Meet the founder

At Canal House Studio, we are dedicated to helping brands navigate complex digital landscapes and build meaningful connections with their audiences through strategic design and thoughtful storytelling. Our mission is to discover industry-leading solutions that elevate your brand presence and drive meaningful customer relationships.

Led by Justin Pettit, an industry product leader, storyteller, and design thinker transforming the e-commerce and retail landscape for the past 15 years. At adidas, Justin honed his skills in identifying winning opportunities across brand, technology, and product, establishing himself as a trusted authority and problem solver on some of the brand’s biggest projects. His track record includes delivering exceptional online shopping experiences for top creators such as Kanye West (Yeezy), Beyoncé (Ivy Park), and Pharrell (Human Made) ensuring successful product launches and collections that resonate with consumers worldwide.